MISSION AND VISION


Miild is a Danish beauty brand that develops beauty products certified by AllergyCertified, The Nordic Swan Ecolabel ecocert. Miild is developed, founded and driven by two enthusiasts with the common goal of revolutionizing the universe of beauty in a fusion of creativity, sustainability and user fear. But we are much more than just a company. We are a community that fights every day to push the boundaries of allergy friendliness, sustainability and ecology in the beauty industry.

Tine and Tanja's personal experiences as allergy sufferers and makeup artists form the basis for an uncompromising approach to allergy friendliness and product quality.
With Miild, we make it possible to be gentle with ourselves, each other and our common planet without compromising on quality.

Trust, responsibility and transparency are the values of Miild, and we have made it our common mission to insist on transparency in the cosmetic world; a market with great potential for greater awareness of allergy friendliness, sustainability and love and responsibility for nature. We are not satisfied with the encrypted ingredient lists and opaque product descriptions. Everyone has the right to know what they are inflicting on their skin, and it should be a matter of course rather than a challenge to feel safe in the choice of beauty products.